Advertising and the Klondike

Authors

  • Jeanette Paddock Matthews

Abstract

"The American business man is continually in search of new fields of productivity… The period of the Klondike craze in the last three years of the nineteenth century is one of these occasions. It illustrates an influential factor in the removal of the 'last frontier' by 'westward expansion.' This factor is advertisement."

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Published

2010-01-06

Issue

Section

Articles